Xraised
A media platform, a client portal and a content factory — behind one website.
The brief
Xraised is a sister brand in our group: an interview and press platform for founders and executives. The site had to do three jobs at once — sell a catalogue of editorial services, give clients a place to follow their work, and run the production behind it without a large team.
The brief was to build all three as one platform rather than a brochure site with tools bolted on.
Stack
Integrations
Stripe · Calendly · Asana · Anthropic Claude · ElevenLabs · Buffer · Resend · Mailchimp · Azure Blob Storage · Google Drive · Cloudflare Turnstile
What we built
A server-rendered public site with an interview library, service pages, pricing and Stripe checkout, awards, blog, a press-coverage section and a podcast feed.
Four free self-assessment tools that score visitors on the server, save the lead with its source, and hand the conversation to the team.
Xraised Magazine: a paid application that turns a founder's answers and photo into an eight-page issue through AI-assisted research and writing, automated layout and a human approval step.
A client portal for service tracking, approvals, downloads and purchases, plus the team's own dashboard, interview CMS and scheduled automations.
Features, by area
What it actually does.
Public website
- Interview video library with industry categories, likes, comments and a watchlist
- Six service pages, a price list and Stripe checkout in GBP and USD
- Awards, blog, press-coverage section with outlet cover art and podcast RSS feed
- Application page with tracks, and a contact form protected by Turnstile, honeypot and rate limiting
- Multilingual interface (EN, JP, FR) and structured data for articles
Lead-generation assessment tools
- Interviewability Score, Online PR Presence Score, AI Visibility Check and Thought Leadership Score
- Eight questions each, scored on the server, with the specific gaps to close first
- Leads stored with UTM source, team notified by email, tool calls to action rotated onto blog posts
Xraised Magazine
- Paid application with photo, written answers and consent, paid via Stripe or on account
- AI research with cited sources, drafting with fact checks against those sources, automated photo cut-out and page rendering
- Editorial review and approval before an issue goes live, with web cover and PDF
Client portal
- Stage tracking, approve or request changes, comments and proposed edits
- Downloads: slides, ZIP packages, reel videos and distribution reports
- One-off purchases, subscriptions and a billing portal; partner ordering on account
- Magic-link sign-in and a per-client content calendar
Team tools and automations
- Interview CMS with montage, cover generator, Zoom import, SEO/AEO text and a rebuild queue
- Social package studio for carousels, captions, voice-over and reels; 9:16 interview reels with auto-highlight
- Hourly content pipeline from task to article to document to shared drive; newswire distribution; weekly self-writing blog
- Role-based users, moderation, newswire admin and diagnostics
Screens
Desktop and mobile.
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