Services

We shape the strategy. Then we build it.

Prisma House is one consultancy with two connected halves. The first works out where your growth comes from — brand, demand, content, media pitching, the honest audit. The second builds the digital infrastructure that runs it: the website that sells and the systems that keep the business moving. Every service is scoped around the commercial result it must produce, and the people who set the direction are the people who ship it.

Consult

Strategy & growth

The thinking. Where your growth actually comes from, what to say, and where the money should go.

01

Brand Strategy & Positioning

Own a position your competitors can't copy.

Most brands don't have a positioning problem — they have a courage problem. We help you choose what to stand for, say it in language your market actually uses, and build a brand architecture that scales with you. The result is a strategy your whole company can repeat in one sentence, and a market position that compounds instead of eroding.

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What you get

  • Market, audience and competitor research
  • Positioning statement and messaging hierarchy
  • Brand narrative, voice and tone guidelines
  • Value proposition mapped to each audience segment
  • Internal launch playbook so the whole team tells one story

02

Growth Marketing

Full-funnel programmes engineered for pipeline, not applause.

We design and run growth engines across paid, organic and lifecycle channels — then hold them to commercial numbers, not vanity metrics. Every experiment has a hypothesis, a budget and a kill criterion. You'll always know what's working, what isn't, and where the next pound or dollar should go.

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What you get

  • Full-funnel audit and growth model with revenue targets
  • Channel strategy across paid, organic, email and partnerships
  • Experiment roadmap with clear hypotheses and kill criteria
  • Conversion rate optimisation for landing pages and funnels
  • Monthly performance reviews tied to pipeline and revenue

03

Content & Thought Leadership

Turn your expertise into the reason clients choose you.

Your best thinking is currently trapped in meetings, decks and your founders' heads. We extract it and turn it into a content engine — editorial strategy, executive ghostwriting and flagship reports that make your firm the obvious answer in your category. Not more content. Content with a point of view.

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What you get

  • Editorial strategy and 90-day content calendar
  • Executive ghostwriting for LinkedIn and industry press
  • Flagship long-form assets: reports, guides and keynotes
  • SEO-led article programme mapped to buying intent
  • Distribution and repurposing system for every asset

04

TV, Radio, Press & Podcast Pitching

Be the expert voice buyers hear and read — not another ad they scroll past.

Editorial coverage is earned, not bought. We pitch you as an expert guest and source to the TV programmes, radio shows, newspapers, magazines and podcasts your buyers already trust — then prepare you to make the most of every interview. No paid placements, no advertorials: just the right story, put in front of the right producer or journalist, and a client who is ready when they say yes.

Can you guarantee coverage in a specific outlet?

No — and be wary of anyone who says they can. Editorial coverage is decided by journalists and producers on merit and timing. What we control is the quality of the story, the relevance of the pitch and how well prepared you are when an opportunity comes.

What is the difference between editorial pitching and paid media?

Paid media — advertising, sponsored content, advertorials — buys the space and is labelled as such. Editorial pitching earns a place as a guest or source because a producer or journalist judges you worth their audience's time. The second carries a trust the first never can.

What makes someone worth booking as an expert guest?

A clear point of view on something the audience cares about right now, evidence to back it, and the ability to say it plainly in under a minute. Job titles matter less than having something genuinely useful to say.

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What you get

  • Story angle development: the opinions, data and timely hooks that make you worth booking
  • Media and producer research: the programmes, titles and shows your buyers actually follow
  • Targeted pitching to journalists, editors and producers — one relevant contact at a time
  • Interview and on-air preparation, from key messages to camera and microphone practice
  • Coverage tracking and follow-up, so every appearance is captured and reused

05

Marketing Audits & Advisory

An honest, board-ready answer to 'is our marketing working?'

In three weeks we take your entire marketing operation apart — strategy, channels, team, tech stack and spend — and put it back together as a prioritised plan. No 200-page decks. A sharp diagnosis, the five moves that matter most, and ongoing advisory to make sure they actually happen.

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What you get

  • Three-week diagnostic across strategy, spend, team and tools
  • Benchmarking against category leaders and direct competitors
  • Prioritised 12-month roadmap with budget recommendations
  • Board-ready report and live findings presentation
  • Optional monthly advisory retainer to drive execution

Build

Digital infrastructure

The shipping. The websites and systems that run the strategy — designed, built and looked after by the same team that set the direction.

06

Web Design & Development

Your website is your hardest-working salesperson. Most companies treat it as a brochure.

A website should do the job of your best salesperson: qualify, persuade and convert while you sleep. We design and build premium websites from scratch, and redesign sites that look dated or quietly underperform — always starting from the strategy, never from a template. The result is fast, distinctive, built to rank, and built to be looked after.

How do I know if my website needs a redesign?

If it looks dated next to competitors, loads slowly on mobile, or brings in enquiries that don't match the clients you want, it is already costing you more than a redesign would. The clearest signal is a site your own team is reluctant to send people to.

Do you redesign existing websites or only build new ones?

Both. Where the platform is sound we redesign on top of it; where it is slow, insecure or impossible to extend, we rebuild from scratch. We tell you which honestly before any design work starts.

How long does a website project take?

A focused redesign typically takes six to ten weeks; a full strategy-led build for a larger company, three to five months. Content and decision speed on your side move the timeline more than anything we do.

See it in practice

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What you get

  • Strategy-led design rooted in your positioning and buyer journey
  • Fast, modern build on a stack your team can actually manage
  • SEO- and AEO-ready structure, metadata and performance from day one
  • Content migration, launch and analytics set up properly
  • Hosting and ongoing care plans, so the site keeps improving after launch

07

Custom Systems & CRM

Software built around how your business actually works — not the other way round.

Growing companies run on spreadsheets, workarounds and off-the-shelf software they've bent out of shape. We build bespoke internal tools, CRMs, client portals and management systems shaped around your real processes: clients, jobs, quotes, approvals and reporting in one place. Less admin, cleaner data, and a system that grows with you instead of charging you per seat to stand still.

When should a business build a custom CRM instead of using HubSpot or Salesforce?

When your process is genuinely unusual, when per-seat licences are outgrowing the value, or when the team lives in spreadsheets around the tool rather than in it. If a standard CRM fits your sales motion, use it — we will say so.

What is a bespoke business management system?

Custom software that runs your operation the way you run it — clients, projects, quotes, approvals and reporting in one place — instead of a patchwork of disconnected tools. In Italy it would be called a gestionale; the idea is the same anywhere.

Who owns the system once it is built?

You do. Code, data and hosting sit under your control, with documentation and a care plan so it keeps evolving whether or not we are still involved.

See it in practice

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What you get

  • Process mapping: how work actually flows today, and how it should
  • Custom build of CRMs, client portals, dashboards and management systems
  • Integration with the tools you keep — email, accounting, calendars, marketing
  • Team onboarding and documentation, so the system is used, not ignored
  • Ongoing evolution as your business changes, on a plan you control

Need something that doesn’t fit a box?

The best briefs often start as “we’re not sure this is a marketing problem”. Tell us what’s keeping growth flat — we’ll tell you honestly whether we can help, and whether the answer is a strategy, a website, a system, or all three.

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